IKEA
After a few years of working with IKEA on different creative projects, I was genuinely excited to also get the opportunity to design baking, cooking, and children’s products—some of the most inspiring and meaningful collaborations I have experienced.
My favorite baking tools are the ones that spark creativity and happy moments while making baking a literal piece of cake. That’s why I'm passionate about creating playful, smart, and practical products that turn baking into an activity the whole family can enjoy.
IKEA sockerkaka
Before designing the SOCKERKAKA series, I baked sponge cakes nonstop for two weeks using different silicone molds. They were all fairly disappointing. Most were barely non-stick, wobbly, smelly, and in loud neon colors. And, frankly, ugly. Since silicone is a versatile material, I also tried making ice cream desserts, but the decorations kept sliding off.
That’s why I designed my silicone molds to be stable, truly non-stick, smell-free, and heavenly blue rather than neon green. Easy-deco patterns helped candy and berries stay exactly where you put them—even on frozen desserts. And thanks to the brilliant engineers at IKEA, the silicone was top quality at a silly price. Democratic design, yay!
IKEA sockerkaka
When designing the SOCKERKAKA silicone molds, I wanted them to be flexible while making cake decorating as easy as possible.
The different sizes meant you could bake everything from cupcakes to simple cakes, small layer cakes, or tall three-layer birthday cakes, depending on the occasion. The shapes were also designed to simplify decorating. You could place berries, candy, or other decorations in the deeper sections of the cake, then pour the glaze around them and watch it flow smoothly down the sides.
IKEA sockerkaka
“Sockerkaka” is Swedish for sponge cake—which is actually a bit misleading, since the real beauty of these silicone molds was that they worked just as perfectly for ice cream, pudding, flan, and crème caramel. Honestly, they probably should have been called “the only molds you’ll ever need”—but that didn’t quite fit on the label.
IKEA sockerkaka
The SOCKERKAKA silicone baking mat doubled as a template for fun chocolate and icing decorations for both children and adults. It also featured the numbers 0–9 in a font I designed especially for piping birthday cake numbers with royal icing or melted chocolate.
A printed conversion chart made recipes with different measurements easier to follow—especially handy when trying online recipes from around the world. The heart-shaped detail on the baking knife handle worked as a small stamp for creating jam-filled heart cookies.
IKEA DRÖMMAR
DRÖMMAR was a baking series that included a set of cookie cutters in different shapes and sizes. Some of them had an asymmetrical design to give the cutters a more playful, unexpected, and open-ended feel. My idea was to inspire kids to create everything from monster cookies to flower cakes and playful decorations using the very same shapes in different ways.
Unlike most cookie cutters, they were tall enough to cut through a tray-baked sponge cake—perfect for making mini layer cakes, tiny cupcakes, and all kinds of creative little treats from just one large, rectangular sponge cake.
IKEA DRÖMMAR
These are just a few of the playful, cute creations you could make with my DRÖMMAR cookie cutters. Their extra height made them perfect for cutting through a tray-baked sponge cake, opening up a whole world of imaginative little cakes, layered treats, and colorful baking adventures.
IKEA DRÖMMAR
I’ve always felt that traditional muffin cups aren’t quite festive enough. That’s why my DRÖMMAR paper cups were taller, slimmer, and dressed for parties! The asymmetrical paper cup patterns were designed to feel like tiny pieces of party décor, not just ordinary baking cups.
IKEA DRÖMMAR
Traditional paper doilies are often delicate, sweet, and designed mainly for pretty little pastries. The DRÖMMAR doilies were just as perfect for colorful birthday cakes and spooky Halloween treats.
Unlike paper doilies, they were washable, reusable, and held up beautifully even if glaze, cream, or jam got a little messy. Their sturdy design also made it easier to move cakes and desserts from one place to another.
IKEA VITLING
VITLING was an ovenware range designed to be both practical and stylish enough to serve straight from oven to table. The off-center handles made it easier to remove the dish from the oven safely, without burning your hands, and the medium-sized dish was deep enough to hold a whole chicken or cook soups right in the oven.